HomeTechnologyGoogle Domains halts registrations because it waits for the Google Grim Reaper

Google Domains halts registrations because it waits for the Google Grim Reaper

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Google Domains has registered its final area. Google introduced in July that the service was getting shut down and that it had struck a cope with Squarespace to dump the present buyer base. A part of that transition course of means winding down the present Google Domains performance. 9to5Google was the primary website to note that you would be able to not purchase a site by the service whereas it waits for the Google Grim Reaper to reach.

Google Area’s homepage has a discover explaining that this all apparently went down a number of days in the past, saying, “On September 7, 2023 Squarespace acquired all area registrations and associated buyer accounts from Google Domains. Clients and domains will likely be transitioned over the following few months.” You’ll be able to nonetheless handle current domains on Google Domains, however that is it.

The Google Domains registration shutdown notice.
Enlarge / The Google Domains registration shutdown discover.


Google Domains has been round since 2015 and spent seven of these years in “beta.” The product exited beta standing in 2022, solely to be killed a few 12 months later. For some time, it was a fantastic service, with a clear, easy-to-use interface that stood in distinction to many area registrars, particularly within the early days.

The Domains shutdown is among the extra shocking entries within the Google Graveyard recently. Free Google merchandise die on a regular basis, however this was a paid service, and it is laborious to think about promoting domains for $12 a 12 months wasn’t a worthwhile enterprise. As one of many world’s largest Web corporations, Google Domains additionally had an unbelievable quantity of synergy with the remainder of Google.

Domains felt like an enormous booster for Google Workspace, permitting prospects to register a site after which use that area for a customized enterprise e-mail, all with a single firm. Blogger (will Blogger ever die?) lets folks make a web site; since you may want a site to place that on, why not purchase one by Google? Builders may construct some sort of service on Google Cloud, and so they may get a site from the identical place. Google recurrently spearheads a push for brand spanking new TLDs, and Domains was an enormous a part of that, permitting Google to rapidly begin promoting them. (A few of these new TLDs like .zip have been a horrible thought, whereas others like .weblog appear nice.)

None of that was sufficient to justify protecting the service round, although. Google says it’s killing off Domains to “sharpen our focus.”



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